"Quality not by chance."

We have a policy of  sourcing raw materials from Centers of Excellence and from Core Suppliers within those Centers of Excellence with whom we have a working relationship of more than 25 years. We adhere to strict quality standards right from the stage of procuring raw materials to the weaving of fabric till the application of a finishing technique.

Come, let us embark on a short journey into the world of Quality ....

Warp  and  Weft:
When it comes to final finish and fall of fabric, the count, construction and the denier of the yarn assumes importance. We draw on our decades of experience to accurately set the count and construction which gives the perfect finish and fall to the most essential part of our products - the base fabric.

The  looms:
Our highly experienced workforce handles looms which weave magic in Jacquard or plain fabrics. Jacquards are woven using conventional machines as well as state-of-the-art computerised Sulzer looms. Conventional looms use Punch Cards which are wooden blocks in which the Jacquard design is punched. Each card has a series of holes which determines whether the warp thread travels over or under the weft thus forming the Jacquard design. Plain fabrics are woven on automatic, semi - automatic, routi or even water jet looms. It has been observed that fabrics woven on water jet looms tend to have less flaws.

The fine art of printing
Different fabrics require different type of colours for printing. The choice of colours could be procian, disperse, acetate and pigments or discharge. The technique of printing has advanced from Hand-Screen printing to Automatic and Rotary prints. Each technique has its own unique characteristics. It requires a lot of experience and expertise to choose the correct technique depending upon the nature of design to be printed, the repeat of the print and the colour of the base fabric.

From  the  Dyers  Pot:
Different fabrics have different methods of dyeing. Dyeing can be done either on Winch machines, Jigars or high speed computerised jets. The choice of the technique depends upon the quality of the base fabric, the quantity to be dyed among other factors.

Thread and Needles:
India has a rich heritage in hand embroideries. Each region is famous for its unique embroidery techniques and designs, which have been in vogue from time to time. Welcome to the world of Indian embroideries.

Bead  Work:
This technique involves stitching beads on intricate designs. First, a design is roughly created on paper. Small tiny pin holes are made on the outline of the design using a needle. Chalk powder is then smeared on the plastic paper which results in the design getting transferred on to the base fabric. Each Sequin or Bead is then painstakingly sewed on the transferred design using special sticks known as 'Salai'.

Applique  Work:
It is renowned as a decorative needle work of Gujarat, a state in Western India. Applique is a kind of patchwork in which pieces of coloured and patterned fabric is finely cut in different sizes and shapes and sewn together on a plain background to form a composite piece. The whole charm of Applique lies in the contours of each individual inset piece.

Mirror  Work:
In this technique, applique work combines with chain stitches ( hand or machine) to create a pattern. The design has mirrors tucked in the stitches. This technique is attributed to nomads who are known to practice this art. These pieces of mirror are usually round or square in shape.

Machine  Embroideries: 
The Jig Work ( Zig Zag Embroidery) and the Ari Work ( Chain Stitch Embroidery) are famous machine embroidery techniques . Both these techniques require special machines which are operated by skilled artisans. The design is first traced on the base fabric. Shiny Viscose thread ('Resham') is then used to form intricate designs. It requires good amount of experience and skill to manoeuver the needle along the outline of the design at high speeds.

A stitch in time..:
The perfectly chosen yarn, the perfect fabric, the best of the dyeing/printing with the most exquisite embroidery demands the perfect finish and stitching. What you get is a product made with great passion, love and experience.